Featured snippets are a special type of search result that appears above the traditional organic listings in a section known as “Position Zero.”
They’re extracted from web pages that Google determines to contain the best answer to a user’s query and are displayed in a concise box with a snippet of text, bullet list, table, or video.
For landscaping businesses, landing a featured snippet can mean major visibility. When your page is selected, your landscaping website essentially leapfrogs to the top of the page, increasing both brand trust and traffic.
The content chosen for snippets usually answers a question clearly and concisely while also being optimized for both SEO and user intent.
Being featured in a snippet significantly increases click-through rates, even when your page doesn’t hold the #1 organic ranking. Google selects content that it believes answers a searcher’s question effectively, so optimizing for featured snippets means providing value fast and clearly.
For service-based companies like landscaping firms, appearing in a snippet for searches like “how to lay sod” or “best lawn fertilizer schedule” can drive local interest and demonstrate authority in your niche. Pairing snippet-optimized content with ongoing search engine optimization makes your brand more discoverable.
Example
A blog post titled “How to prune shrubs in spring” that includes a numbered list of steps may be selected by Google to appear as a featured snippet for the query “how to prune shrubs.”