Long tail keywords are longer, more detailed search queries that users type when they're closer to taking action—whether that’s hiring a landscaper or learning about a specific service. Unlike broad, high-volume keywords like “landscaping,” a long tail phrase such as “affordable backyard landscaping ideas in Arizona” reveals more about what the user wants.
While each long tail keyword may not generate massive traffic, they are easier to rank for and attract highly qualified visitors. These keywords are a powerful strategy in search engine optimization, especially for local businesses like landscapers targeting niche services or regional queries.
Long tail keywords are critical because they reflect a user’s specific intent and often convert better than broad, generic terms.
They’re ideal for newer landscaping websites looking to gain traction without battling major competitors on common terms. They also allow you to match your content to a wider range of user queries, enhancing your site’s overall visibility and topical relevance.
By creating blog posts, FAQs, or service pages optimized for these longer queries, you can build authority, attract ready-to-convert traffic, and improve organic visibility in search results.
Example
A broad keyword might be “landscaping.”
A long tail version would be: “best landscaping design for small backyards with stone patios.”
This shows a clear searcher goal, helping you align your content to that intent and improve your chance of ranking.