Organic traffic refers to visitors who land on your website as a result of unpaid search engine listings on the SERPs. Unlike paid ads (like Google Ads), these visitors find you naturally—through keyword searches on Google, Bing, or other search engines.
This traffic is a major result of effective SEO. When your site ranks highly for relevant keywords like “backyard landscaping ideas” or “lawn care services near me,” users are more likely to click on your page, increasing your organic visits. Because it's earned rather than bought, organic traffic often has higher trust and conversion potential.
Organic traffic is one of the most valuable sources of leads for landscaping businesses. It’s consistent, cost-effective, and long-lasting. Once your pages rank well, they can generate visits for months or years without additional cost. This contrasts with paid search traffic, which disappears the moment your ad budget runs out.
Investing in SEO to grow organic traffic gives your business a competitive advantage and builds authority in your market—especially if you’re targeting local keywords and search intent.
Example
If someone searches for “landscaping company in Dallas” and clicks your site in the search results—not a paid ad—that’s organic traffic. Optimizing your content with location-based keywords and fast page speed increases the chances that your landscaping business attracts more of these visitors.