Click-through rate (CTR) measures how effective your Google search advertising or organic search listing is at attracting clicks. It is calculated by dividing the number of clicks by the number of impressions (views) and multiplying by 100.
CTR is a critical performance indicator in both SEO and paid search. In organic search, higher CTR can lead to improved rankings over time because it signals to search engines that your listing is relevant. In Google Ads, CTR directly impacts your Quality Score, which influences ad placement and cost-per-click (CPC).
For landscaping companies, optimizing CTR means crafting irresistible headlines and ad copy that reflect what homeowners are searching for—whether it’s “patio design ideas” or “sprinkler repair near me.”
Example
If a landscaping website shows up in Google for “landscape design services” and 12 out of 100 people click on it, the CTR is 12%.