What Is Off-Page SEO?

Off-page SEO involves strategies performed outside of your website to improve its search engine rankings and authority.

Understanding Off-Page SEO

Off-page SEO refers to actions taken beyond the boundaries of your website to influence your search engine rankings. While on-page SEO focuses on optimizing elements you control (like content and tags), off-page SEO centers on building your website’s reputation (see Domain Authority)and trust through external signals.

The most common off-page SEO tactic is backlink building—getting other reputable websites to link to yours.

However, it also includes social media marketing, influencer outreach, brand mentions, and online reviews. For landscaping businesses, earning backlinks from local directories, industry blogs, or satisfied customers helps your search engine optimization efforts by boosting visibility and credibility in your service area.

Why It's Important

Search engines like Google use off-page signals—especially backlinks—as votes of confidence in your website’s content.

When authoritative sites link to yours, it signals to search engines that your site is trustworthy and relevant, improving your ability to rank for competitive keywords like “hardscape contractors” or “landscape lighting installation.”

Without off-page SEO, even the most well-optimized page may struggle to gain traction in search rankings.

Example

A landscaping blog writes an article titled “Top 10 Modern Yard Ideas” and links to your website as a resource for paver installation. That link improves your domain authority, making your pages more likely to rank higher when potential customers search for similar services.

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