Backlinks, also known as inbound or incoming links, are created when one website links to another. In SEO, backlinks are considered votes of confidence: the more high-quality backlinks a website earns, the more credible it appears in the eyes of search engines like Google.
These links play a significant role in Off-Page SEO by signaling that your content is trustworthy, valuable, and worth referencing.
Search algorithms evaluate the quantity and quality of backlinks to assess a site’s domain authority, which directly impacts rankings in search engine ranking page (SERPs).
Backlinks are a foundational element of search engine optimization because they help search engines determine the credibility, relevance, and trustworthiness of a website.
When authoritative websites link to your content, it sends a signal that your content is valuable. This can directly influence higher rankings in organic search, increase discoverability, and bring referral traffic.
For landscapers, having backlinks from local directories, trade associations, or relevant blogs can elevate the authority of your landscaping website, helping you rank higher for services in your geographic area.
Example
If a local news website publishes an article about “Top 5 Landscaping Companies in Charlotte” and links to your homepage as one of the featured businesses, that link is a backlink. It adds credibility, sends referral traffic, and contributes to your overall SEO strength.