What Is Paid Search?

Paid search is a digital advertising strategy where businesses pay to appear at the top of search engine results pages for specific keywords, often through platforms like Google Ads.

Understanding Paid Search Traffic

Paid search, also known as search engine advertising or pay-per-click (PPC), refers to the placement of paid ads within search engine results. When a user types a keyword into Google, advertisers who bid on that keyword can have their ad displayed at the top or bottom of the results page.

This form of advertising is typically managed through platforms like Google Ads and allows landscaping businesses to appear above organic listings for high-intent searches.

Paid search campaigns are highly customizable and measurable, letting businesses target users by location, device, time of day, and more.

For landscaping companies, this can mean showing an ad for “sprinkler repair near me” right when a homeowner is actively looking for the service.

Why It's Important

Paid search offers immediate visibility for competitive keywords that might take months to rank for organically. It gives local businesses full control over their messaging and placement, helping drive qualified traffic that’s ready to convert.

When used in tandem with website search optimization, it creates a powerful strategy for dominating both paid and organic search results. And unlike many traditional ads, every click, impression, and conversion is trackable—making your marketing efforts more data-driven and results-focused.

Example

When someone searches for “landscaping company near me” and your ad shows up at the top with a “Sponsored” label, that’s a paid search result.

You pay only when someone clicks your ad and visits your landscaping website.

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