Referral traffic is the segment of web visitors who land on your landscaping website by clicking links on other websites—excluding search engines and direct visits. These sources could include blogs, online directories, partner sites, forums, news articles, or social media platforms.
Referral traffic is recorded by analytics platforms (like Google Analytics) whenever someone clicks a hyperlink on another site and is redirected to your domain. It reveals how well your site is connected across the web and how effective your off-site mentions and partnerships are at driving visits.
Referral traffic is an essential component of a broader digital marketing strategy. It contributes to both your branding and SEO. High-quality backlinks from reputable sources not only send traffic but also signal trust and authority to search engines—impacting your search engine optimization rankings.
For landscapers, being mentioned on local directories, home improvement blogs, or chamber of commerce websites can significantly boost visibility. It also reflects the effectiveness of your content syndication, partnerships, and public relations efforts.c
Example
If a local home design blog links to your landscaping portfolio and users click through to your site, those visitors are counted as referral traffic.