What Is Keyword Targeting?

Keyword targeting is the SEO practice of selecting and optimizing content around specific words or phrases that potential customers are likely to search for in Google.

Understanding Keyword targeting

Keyword targeting refers to the strategy of identifying and using the specific terms—called keywords—that your audience is typing into search engines. In SEO, this means optimizing a website to include relevant keywords in titles, headings, meta descriptions, and throughout the content to improve visibility on search engine results pages (SERPs).

For landscaping companies, keyword targeting might involve phrases like “backyard patio ideas,” “landscape design near me,” or “irrigation services in Phoenix.”

By focusing on the right keywords, your SEO strategy can align perfectly with what your target audience is actively searching for—bringing in qualified, organic traffic.

Why It's Important

Keyword targeting ensures that your content appears when potential customers are looking for your services. Without strategic targeting, your pages may never surface in search results—even if you offer exactly what someone needs.

Effective keyword targeting helps increase organic visibility, attract more relevant traffic, and reduce waste in Google Ads campaigns.

It also improves the clarity and focus of your website content, guiding users toward the information they need.

Example

Say your landscaping business offers outdoor lighting.

If you target the keyword “landscape lighting installation” and optimize your service page title, headings, image alt text, and meta description around that term, Google is more likely to show your page when users search for it—leading to more traffic and leads.

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