A SERP, or Search Engine Results Page, is what users see after they enter a query into a search engine like Google or Bing. This page includes a mix of organic results, paid ads, featured snippets, maps, videos, and other content formats designed to provide answers quickly.
For landscaping businesses, the SERP is where competition happens. Whether your website shows up in the top results or gets buried depends on your SEO strategy. The better your search engine ranking, the more visibility and traffic you earn.
Your position on the SERP determines how likely a potential customer is to find and click your website. Most clicks go to results in the top three positions, with click-through rates dropping sharply for lower-ranked links.
Understanding SERPs helps landscaping professionals know where they stand and what they’re up against. A well-optimized site that earns featured snippets, local map results, and strong organic placements will dominate the SERP and pull in more organic traffic—especially when combined with Google Ads.
Example
A user searches “lawn care service near me” The SERP displays:
- Google Ads at the top
- A local map pack
- Organic listings from top-ranking websites
- FAQs or a featured snippet
If your landscaping business appears in the map pack and the first organic result, your chances of getting that visitor’s click skyrocket.