What Are Location Pages?

Location Pages are web pages targeting specific geographic areas where a business offers services. Designed for Local SEO, they improve search visibility in those areas by highlighting relevant services, customer testimonials, and projects tied to the location.

Understanding Location Pages

Location Pages are specialized landing pages built to target individual cities, towns, or service areas your landscaping business serves. Each page is optimized around local keywords such as "landscaping services in Boulder" and includes unique content that speaks directly to the community or neighborhood.

These pages typically feature:

  • A short introduction specific to the area
  • List of relevant services offered in that region
  • Links to local Website Project Pages showcasing jobs completed nearby
  • Testimonials from clients in the area
  • Google Maps embed and contact information

By combining locally targeted content with proper site architecture, these pages help search engines associate your business with a specific geographic area, making it easier to rank for location-based search queries.

Why It's Important

For service-based businesses like landscaping companies, visibility in local search results is critical. Location Pages are central to any Local SEO strategy because they signal to search engines that your services are available in a particular region, increasing your chances of showing up in searches like “landscaping company near me.”

They also improve user experience and conversion rate optimization (CRO) by providing tailored content that assures local prospects you understand their climate, regulations, and landscaping needs.

When integrated with your Website Project Pages, these pages strengthen your internal linking and show concrete examples of your work in that location—boosting trust and organic performance simultaneously.

Example

A landscaping company based in Washington creates a location page titled “Landscape Design in Spokane Valley”. The page includes:

  • Intro copy about the Spokane Valley area and climate
  • A bulleted list of available services like retaining walls, sod installation, and lighting
  • Links to two project pages: “Flagstone Walkway in Spokane Valley” and “Backyard Overhaul in Otis Orchards”
  • A local testimonial and a contact form pre-filled with the service area

This page becomes a powerful tool for converting Spokane-based leads and boosting geographic relevance in search.

Helpful Resources

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