What Are Project Pages?

Website Project Pages are detailed case study-style web pages showcasing individual landscaping jobs. They serve as powerful tools for SEO, site architecture, and lead generation by demonstrating real work, building trust, and interlinking with key service and location pages.

Understanding Project Pages

Website Project Pages are dedicated pages on your site that highlight specific landscaping projects your business has completed. Each page typically includes a project title, service performed, location, before-and-after photos, narrative of the challenges and solutions, and testimonials if available.

These pages aren't just eye candy—they serve a structural SEO purpose. By linking each project to relevant service pages (e.g. “retaining wall installation”) and location pages (e.g. “landscaping in Austin”), they create a tightly woven internal site architecture that helps Google and visitors understand the scope and geography of your work.

Each Project Page improves your site's topical authority, while targeting long-tail, local search terms (like “flagstone patio in Boise North End”) that drive valuable organic traffic.

Why It's Important

Project Pages build credibility by turning abstract services into visual, relatable, real-world results. They let prospective customers see what you do—not just read about it. This proof is essential for winning trust and increasing conversion rates.

From an SEO perspective, these pages boost local search visibility by reinforcing your presence in target neighborhoods and showcasing specific service capabilities. They help build a "content moat" that makes your site more comprehensive and keyword-relevant over time.

In terms of lead generation, project pages often rank for niche queries and can become powerful entry points for new leads searching for the exact project you’ve already completed.

Example

A landscaping business in Denver might create a project page titled “Modern Xeriscape in Park Hill”. The page includes:

  • Photos of the drought-tolerant landscape
  • A description of the design process
  • Links to:
    • The Xeriscaping Services page
    • The Denver Landscaping location page
  • A short testimonial from the homeowner

This one page supports SEO, CRO, and internal linking strategies simultaneously.

Helpful Resources

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