Service Pages are core components of a landscaping website, each focusing on one primary offering. Rather than listing all services on one general page, a best practice is to build out a separate page for each, such as:
- Lawn Care
- Retaining Wall Construction
- Outdoor Lighting
- Sprinkler System Installation
Each page is optimized for its own keyword focus, enhancing your keyword research and on-page SEO. Strong site architecture interlinks these pages with Location Pages and Website Project Pages, improving crawlability and user navigation.
These pages typically include:
- A clear service overview
- Visual examples of past projects
- Localized content and service availability
- Trust-builders like testimonials or guarantees
- Internal CTAs (calls to action) for lead generation
Service Pages are critical for converting visitors into leads. They improve organic visibility by allowing your site to rank for a wider variety of specific keywords (e.g. “backyard drainage solutions” rather than just “landscaping company”). They also cater to users with high search intent who are looking for specific solutions.
From a conversion rate optimization (CRO) perspective, focused content makes it easier for potential customers to understand your expertise, see proof of your work, and get in touch—whether through a quote form, click-to-call button, or linked project page for that service.
In terms of site architecture, properly linking your Service Pages to related Location Pages (e.g., “Lawn Care in Austin”) and Project Pages creates topical clusters that signal relevance and authority to search engines—helping your business rank better locally and organically.
Example
A landscaping website features a dedicated page titled “Paver Patio Installation”. It includes:
- A compelling description of the process and benefits
- Photos of completed patios
- Internal links to Location Pages like “Paver Patios in Denver”
- Related project stories
- A CTA like “Schedule Your Patio Consultation”
This format guides users naturally from interest to action, while also boosting the page’s SEO value.