Domain Authority is a metric developed by Moz that scores a domain on a scale of 1 to 100 based on its ability to rank in search engines. It evaluates multiple factors, including the number and quality of backlinks, the trustworthiness of referring domains, and overall SEO performance. The metric is relative—used to compare one domain’s potential against another, rather than as an absolute measure.
DA is distinct from Page Authority, which measures ranking strength at the individual page level. While not a direct Google ranking factor, DA is widely used in the industry as a benchmark for assessing link-building progress and forecasting competitive positioning.
For landscaping businesses, a higher Domain Authority can lead to improved visibility in local and national search results, driving more potential customers to your website. A strong DA reflects a healthy link profile, consistent content marketing, and effective off-page SEO practices—all of which contribute to long-term growth.
Example
A local landscaping company publishes a series of blog posts optimized for long-tail keywords like "best plants for shady yards." These posts earn backlinks from gardening blogs and local news sites. Over time, the site’s Domain Authority increases, helping its homepage and service pages rank higher in Google and attract more qualified leads organically.