Content marketing is a strategic marketing approach focused on creating, publishing, and distributing valuable, relevant content to attract and engage a clearly defined audience—ultimately driving profitable customer actions.
It plays a crucial role in supporting broader SEO strategies by providing the substance that search engines index and users find helpful. Effective content marketing involves a mix of blog posts, videos, social media updates, guides, and other digital assets designed to address user needs.
For landscaping businesses, content marketing helps establish authority in the field, improves organic traffic, and nurtures leads over time. It also plays a key role in earning backlinks, increasing visibility in SERPs, and driving conversions.
Additionally, high-quality content improves click-through rates (CTR) by matching what users are actively searching for and encouraging them to engage further with your website.
Example
A landscaping business that consistently publishes blog posts such as “How to Choose the Right Plants for Shade” or “Spring Lawn Care Tips” demonstrates industry expertise while naturally targeting long tail keywords.
This content can then be promoted via email, social media, or through referral traffic channels, all of which compound visibility and drive SEO performance.