On-page SEO refers to all the tactics you apply directly to a specific webpage to improve its visibility on search engines (see SEO). Unlike off-page SEO, which involves actions taken outside of your site (like backlinks), on-page SEO is entirely within your control. It includes optimizing content, HTML source code, and user experience factors.
Key elements of on-page SEO include keyword placement, title tags, meta descriptions, header tags, internal linking, image alt attributes, and structured data.
For landscaping businesses, optimizing on-page elements ensures that each service page or project page is discoverable and relevant for search queries like "landscape design in [city]."
Clean site architecture and clear navigation are also part of this effort to improve user engagement and crawlability.
Strong on-page SEO enhances your site’s relevance and accessibility for both users and search engines. This directly impacts your search engine ranking and how well your landscaping website performs in organic search. Google assesses on-page signals such as content quality, page structure, and usability to decide if your page should appear in results for a given search.
Effective website search optimization ensures your landscaping services are found by people actively looking for them.
Example
Imagine a page titled "Backyard Water Feature Installation in Austin, TX." Landscaping On-page SEO would involve:
- Including that exact phrase in the H1 tag
- Writing a compelling meta description including the keyword
- Optimizing images with alt text like “stone waterfall installed in Austin backyard”
- Internally linking to related services like “irrigation system installation”
- Ensuring the page loads quickly and is mobile-friendly
These efforts signal to Google that your page is a strong match for people searching for those services in your area.