Technical SEO is a branch of search engine optimization focused on optimizing a landscaping website for crawling, indexing, and rendering by search engines. It includes site speed, mobile responsiveness, URL structure, XML sitemaps, schema markup, secure connections (HTTPS), and proper use of canonical tags.
Rather than targeting keywords or writing content, technical SEO works to ensure that search engines can efficiently access and understand the site’s structure and code.
Without this foundation, even the most optimized content can struggle to appear in search engine results pages (SERPs).
Technical SEO ensures that your website is “search engine friendly” at a code and infrastructure level. It helps search engines index all your content correctly, avoid duplicate content issues, and deliver faster performance to users—all of which contribute to higher rankings and better user experience.
For landscaping companies competing in local search results, technical SEO can be the difference between appearing in Google’s top 3-pack or being invisible. Issues like slow page speed or broken links can silently harm your visibility and user retention.
Example
If your website has a robots.txt file that accidentally blocks Google from crawling your service pages, those pages won’t show up in search—even if the content is optimized. Technical SEO fixes such issues so your content can perform at its best.