Schema Markup is a form of structured data vocabulary (often in JSON-LD format) recognized by search engines like Google, Bing, and Yahoo. It helps communicate the meaning and context of web content. For example, you can mark up business details, services, reviews, project portfolios, or service areas with schema to enhance their presentation in search results.
For landscaping businesses, Schema Markup might include LocalBusiness, Service, and Product types to clearly define the nature of services offered, areas served, and customer reviews.
Google often rewards pages with well-implemented schema by displaying rich snippets, which can show things like star ratings, business hours, or FAQs directly in the SERP (Search Engine Results Page).
Schema Markup plays a vital role in enhancing SEO by improving how your pages appear in search results. With structured data in place, search engines can generate more informative listings, which can increase visibility and draw in more organic traffic.
For local landscapers, this can mean showcasing your service areas, service types, or portfolio highlights—ultimately increasing relevance for local search queries and boosting your site’s search engine ranking.
Example
A landscaping business could use the Landscaping Schema Generator to create structured data for a service page offering “Lawn Installation.” The generated code would define the service, business location, contact details, and reviews—all of which can contribute to more detailed search listings and better visibility.
Code example
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.example.com#organization",
"name": "Lawn Care ABC",
"url": "https://www.example.com",
"telephone": "+1(888) 321-2666",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Example Street",
"addressLocality": "Example City",
"postalCode": "J0P1P0",
"addressCountry": {
"@type": "Country",
"name": "US"
}
},
"logo": "https://www.example.com/logo"
},
{
"@type": "LocalBusiness",
"@id": "https://www.example.com#localbusiness",
"name": "Lawn Care ABC",
"telephone": "+1(888) 321-2666",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Example Street",
"addressLocality": "Example City",
"postalCode": "J0P1P0",
"addressCountry": {
"@type": "Country",
"name": "US"
}
},
"url": "https://www.example.com",
"branchOf": {
"@id": "https://www.example.com#organization"
},
"openingHours": "Mo-Fr 09:00-17:00",
"priceRange": "$$",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"itemListElement": [
{
"@type": "Service",
"name": "Lawn Care",
"description": "Providing the best lawn care services in Example City.",
"provider": {
"@id": "https://www.example.com#organization"
}
}
]
}
}
]
}