Location-based keywords are combinations of service-related search terms and geographic identifiers. For example, “lawn care in Scottsdale” or “hardscaping contractors near Austin.” These keywords help Google and other search engines match your business to users searching for services in specific areas.
For landscaping businesses, integrating location-based keywords into your Service Pages, Location Pages, and Website Project Pages helps search engines associate your site with relevant local searches. Including variations of city names, zip codes, neighborhoods, and service areas is essential for reaching the right local audience.
Effective use of these keywords also involves adding them to meta titles, headers, image alt text, and structured data (Schema Markup)—as well as ensuring consistent use in your Local Directory listings.
Location-based keywords are the foundation of strong Local SEO. They help landscaping businesses show up for high-intent searches like “landscaper near me” or “garden design in [city name],” increasing the chances of converting visitors into leads.
These terms not only improve search engine rankings, but they also align your content with what potential customers are actually searching for. This increases click-through rates (CTR) and improves your conversion rate, especially when paired with compelling calls to action on your site.
Additionally, they play a central role in ranking for map packs and voice search results, where users often ask for local services directly.
Example
A landscaping company in Charlotte creates pages for “Lawn Maintenance Charlotte,” “Landscape Lighting in South End,” and “Hardscaping Ballantyne.” Each page targets location-based keywords and is backed by a Site Architecture strategy that links to relevant Project Pages and services.
These efforts help them dominate the local search results across multiple neighborhoods.