Meta tags live in the <head> section of a web page’s HTML and are invisible to visitors but highly important to search engines. Two of the most impactful types are:
- Meta Title (or title tag): This sets the headline for a page as it appears in search engine results. It should include targeted keywords and your business name or location if relevant.
- Meta Description: This short summary appears below the meta title in search listings. While not a direct ranking factor, a compelling description can improve your CTR significantly.
Other tags—like meta robots and canonical tags—tell search engines how to handle page indexing and duplicate content, which are elements of Technical SEO.
For a landscaping business, every page—especially Service Pages, Location Pages, and Website Project Pages—should have unique, optimized meta tags that reflect the content and targeted location-based keywords.
Meta tags are among the first signals search engines use to understand your content, and they directly affect how your pages appear in the search engine results page (SERP).
A poorly written or missing meta title can hurt your visibility, while a well-optimized one can improve your search engine ranking and attract more organic traffic.
For landscaping companies, clear and localized meta tags help capture nearby searchers and improve engagement. For example, a title tag like “Landscape Lighting Installation in Denver | GreenScape Experts” is both keyword-rich and geographically relevant.
Example
Let’s say you have a Location Page for “Lawn Care in Tucson.” A good meta title might be:
“Tucson Lawn Care Services | Cactus Landscaping Experts”
And the meta description:
“Looking for expert lawn care in Tucson? Our local landscaping team provides reliable mowing, fertilizing, and edging services to homes and businesses.”
This combination increases relevance, boosts local visibility, and improves CTR.